Is it just me or does it seem like every time I turn around I see a new wine, beer or spirit produced by a celebrity? Maybe I am just jealous of them because they have such a high disposable income that they can simply do this as a side investment for fun, while many average citizens (myself included!) would love the opportunity to devout their whole career to running their own business in the wine, beer or spirits industry with the luxury of basically unlimited funds.
Now, it is pervasive everywhere you look. Even in television shows. I remember being flabbergasted when I located a bottle of Avion tequila in a liquor store while looking for margarita ingredients. I thought it was a fake tequila concocted purely for the show Entourage. I had no idea it was an actual spirit. It was like life imitating art. On the show, one character was trying to use his celebrity buddy to market the tequila. I ended up purchasing a bottle simply because they had a smaller size that was half the price of the other good tequilas (and it ended up being a solid choice). Well played, Turtle. Well played. Your marketing and celebrity status got my attention.
Sean Combs has Ciroc vodka. Rapper Xzibits now has a line of tequila called Bonita. George Clooney and Randy Gerber are launching a tequila named Casamigos. The Grateful Dead and Pearl Jam are crafting beers with Dogfish Head Craft Brewery. Kenny Chesney is launching a rum called Blue Chair Bay.
In the wine industry, I am assuming that Francis Ford Coppola was probably one of the first to dip his toes in the water back in the 70s. Now Drew Barrymore has a line of wines, along with Fergie’s line titled Ferguson Crest, Richard Gere’s Tuscan label, Mike Ditka’s line (Mike Ditka?!?), Keyshawn Johnson’s line, and Tyler Florence has wines under Mondavi. I am certain there are many more celebrity wines out there that I have never even seen.
I have no doubt that some of these celebrity offerings are actually decent wine, beer and spirits. But the industry is starting to remind me of the perfume/cologne industry where anyone with money can develop their own brand. Now it is hard to even find a perfume or cologne display that isn’t dominated by celebrity options.
Has anyone tried any of these (or other) celebrity owned wine, beer and spirits? I have tried the Avion and Coppola wine, but other than that I have pretty much steered clear of these offerings.